A well-crafted marketing strategy can lead to the success of your brand.
Although the principles for formulating marketing strategies remain unchanged, in 2022 alone, we witnessed significant shifts towards various types of content, such as short videos. Therefore, for instance, you need to start with a customer issue, conduct a SWOT analysis, track your competitors, and try to identify their weaknesses to stand out.
The rise and fall of new platforms are astonishing (look at you, Mark Zuckerberg - when you announced the so-called Meta, we were shocked! )
Don't forget what the global pandemic has brought to us (its impact has continued until now!). Therefore, all enterprises have undergone digital transformation much faster than before.
